Have you ever said: I just want to automate my blog posts to my social feeds? I did.
At the Social Works Co, we’re all about reducing the time you need to spend on social media. Remember, its a tactic of your business, not your business. If you wanted to get into the social media game, you should start your own company, get a social media management job, or go teach somewhere (thanks University of Florida – I appreciate it!). However, if you’re here likely you want to automate your blog to publish to all your social media feeds without having to do too much work. I don’t blame you. I wanted to do that too and now I’m sharing here what I do and what I’ve learned from others with my three (sort of four) favorite social media tools for automating content.
Here’s what you need to do:
- Sign up to use Edgar. Edgar republishes old content from your RSS feed, and a content library that you house onsite. This content library includes categories like “funny posts,” “tips” and “promotional.” If you wanted to, you could reallocate those categories against the Social Works(out) System and be able to simplify your content management into a very hands-off approach.
- Sign up to use Board Booster: Board Booster helps you to loop Pinterest content. Remember Pinterest isn’t a social media tool — its really a search engine and one that drives massive amounts of traffic. You want to ensure you always have content posting there that will drive people back to your site.
- Sign up for Rich Pins: Like the above point, Rich Pins make your content more pin-able. It looks more professional, smarter and has a better call to action for people to click through. It helps to keep your content at the top of searched categories. You can find a great post on enabling this here.
- The last automation tip for WordPress.org users is to ensure you having the publicize setting connected with your social media accounts. The content will then automatically push to the selected pages when it goes live.
These tips should save you tens of hours a month and hundreds of hours a year reducing the hassle of posting, reposting and keeping content fresh. Phew – now more time to sit back, have a cup of wine and catch up on my favorite books.