“Content is not king. Context is king.” – Monica Villa
In a recent conversation with social media expert Monica Villa, she shared this: Context is King. Context is the key to a strong social media conversation and the way that you can begin to frame for your audiences everything that you share whether created by yourself or created by others. In this case, context means the conversation you are creating online.
Your online conversation is the conversation that you want to create and the conversation that you want to illicit. In short, it is the story that you want told about you and around you. It defines the message that people will think of when they think of your brand. When we think of Coke, we think of happiness. When we think of Nike, we think of being able to “just do it.” Their story is their context.
For me the context of this blog is to teach small businesses that social media is manageable. That’s the conversation I want to have that dictates the direction of the content I create here. My personal story I want to have with the world is to “Think Bigger” to get outside the small picture thinking that inundates our lives and to think bigger about what our own possibilities are.
To determine your context, ask yourself the following:
- What is the story I want to tell the world?
- What is the conversation I want to have with the world?
- What is the conversation that I want the world to have with me?
- What is the conversation that I want to listen to?
Then, once you’ve got that figure out, turn to your how. How you want to engage in this conversation determines the channels you launch on and the content you create. Content is not king. Context is.
Did I just hear your mind explode? I thought so.